Media Marketing Manager at Startimes 376 views0 applications

Monthly Salary

Not Specified

Reports To: VP Marketing and to the CEO

Location: Nairobi

Number of Positions: 1

Context: Pay-TV Environment,

Environment

  • A leading edge developing technological environment
  • Dynamic ever changing business environment
  • Complex products and standards
  • Customers Marketing, Sales, Analytics team servicing the South African.

Duties and Responsibilities

  • Responsible for the automation and streamlining of the full range of complex processes required to plan, define, execute and analyze sophisticated multi-channel, multi-stage integrated marketing campaigns to ensure consistency in message delivery to customers
  • Formulate & implement marketing strategies for customer retention:
  • Oversee the implementation and integration of from a business perspective.
  • Measure all campaigns to ensure closed loop marketing, on an ongoing basis.
  • Liaise with all identified partners to ensure single customer view per project timelines.
  • Formulate & manage an integrated customer communication plan /calendar and fulfill advisory role to internal customers.
  • Formulate and ensure the enforcement of business rules around customer communication.
  • Implement workflow processes to ensure efficient campaign executions per campaign.
  • Apply all contact controls + governance tasked.
  • Develop customer focused campaigns
  • Develop measurable integrated direct marketing communication strategies, updated to include strategic objectives.
  • Oversee operational execution across channels according to marketing plan.
  • Analyze data on an ongoing basis to identify Cross-selling and Up selling opportunities, and come up with workable solutions and strategies for advancing both.
  • Apply specialist knowledge and skills as part of special project teams
  • Partner in the integration and implementation of loyalty or other specialty programmes according to project timelines.
  • Develop creative elements to support segment campaign objectives as required.
  • Ensure campaigns/data are measurable and analyzed for future refinement.
  • Employee management: Through recruitment, development and performance management, up skilling
  • Demonstrate leading behaviors in line with StarTimes business values i.e.. innovation, integrity, diligence, devotion

Education & Experience:

  • Degree in Business or equivalent with Marketing as major.
  • Minimum of 5 years related experience in Marketing Management environment
  • Understanding of segmentation approaches.
  • Campaign planning Campaign project management
  • A good understanding of call center activities is essential.
  • Good understanding of direct marketing and ability to apply principles.
  • Good understanding of technical specs for marketing via social media, SMS, e-mail, web, mail, telephone, as well as integration with above-the-line campaigns
  • Report writing / communication skills
  • Presentation skills – conduct supplier meetings, present campaign analysis.
  • Understanding of regulatory environments

Competencies:

  • Good at multitasking – Ability to manage several campaigns simultaneously
  • Resilience – able to work consistently under pressure.
  • Communication skills – written & verbal
  • Excellent negotiation and relationship management skills
  • Outstanding leadership ability

Note: Qualified candidates should send their application letters and CV’s quoting relevant skills and experience to jobs@startimes.co.ke

Interviews will be done on a rolling basis until the position is filled. 

Only shortlisted candidates will be contacted.

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StarTimes Media, a well-recognized pay TV provider with over 9 million subscribers worldwide, has adopted Digital TV technology to establish a powerful and secure multi-frequency and multi-channel digital wireless TV transmission platform. Combining satellite with terrestrial technology has facilitated the transmission of more than 80 local and international channels over our platform which we are well capable of hosting, thanks to our eight uplink stations in the region. Including seven of our own original channels,our content covers news, sports, music, movies, TV series, entertainment and documentaries. With our services already available in over ten African countries, including Nigeria,Tanzania, Uganda,Rwanda, Burundi, and Sudan, as well as two broadcasting centres in Dar es Salaam & Abuja,we strive to provide the optimum Pay TV service possible. To this end, we have rolled outmobile television in selected areas and intend to facilitate this across the country. We are looking at GPS enabled Car television – which happens to be a first in this market, Mobile television and portable television which will ensure that our subscribers have access to informative and entertaining digital television service even when on the move. StarTimes, watch what you want!
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